I & E Cabinets: We generated 63 leads for $38.17 each, achieving optimal results within a $2,404.94 budget.
I & E Cabinets, a leading provider of custom cabinetry solutions, aimed to generate high-quality leads from businesses and homeowners in need of premium cabinet installation and design services. They sought to expand their customer base while maintaining a cost-effective approach to digital advertising.
High Competition in the Home Improvement Market:
The custom cabinetry industry is competitive, with many local providers targeting the same audience. The challenge was to stand out and attract high-quality leads without overspending.
Targeting Efficiency:
Initial audience targeting was too broad, leading to wasted ad spend. The ads needed to be refined to focus on homeowners, remodelers, and contractors who were most likely to convert.
Budget Constraints:
With a budget set at $2,500, every ad dollar needed to be spent wisely. The challenge was to drive leads while keeping costs under control and ensuring the CPL target was met.
Variable Lead Quality:
Early in the campaign, lead quality was inconsistent. We needed to refine our targeting and ad creatives to ensure that the leads captured were truly interested in custom cabinetry services.
Refined Audience Targeting:
We utilized detailed demographic and geographic targeting to focus on homeowners and businesses looking for cabinet solutions. We leveraged interest-based targeting, narrowing our focus to individuals searching for home improvement, remodeling, and renovation services.
Optimized Ad Creatives & Messaging:
We crafted several ad variations, each highlighting the key selling points of I & E Cabinets: high-quality craftsmanship, personalized design, and competitive pricing. The ads were designed to attract potential customers who were seeking custom, professional cabinetry solutions.
Landing Page Optimization:
The landing page was redesigned to ensure a smooth user experience. It was optimized for fast loading, mobile responsiveness, and a clear call-to-action. Trust elements, such as customer reviews and examples of past projects, were included to increase conversions.
Continuous Monitoring & Optimization:
Throughout the campaign, we closely monitored performance. Ads and audience segments that underperformed were paused, and the budget was redirected to the highest-performing strategies, ensuring maximum ROI.
Retargeting Campaign:
We set up a retargeting strategy to re-engage website visitors who hadn’t converted on the first visit. This approach nurtured leads, bringing them back into the funnel with a stronger push to convert.
By refining the targeting, optimizing ad creatives, and continuously monitoring the campaign, we successfully achieved I & E Cabinets’ lead generation goals within their set budget. Despite the challenges posed by industry competition and budget constraints, the campaign delivered 63 high-quality leads and helped position I & E Cabinets for long-term business growth.